Insights

Field notes on marketing and business development in MENA.

Case studies and articles by Dr. Suzanne Stephan El Khoury on how SMEs, restaurants, retailers, and NGOs grow: positioning, marketing, funding, and the business model behind them.

Case study · F&B Marzano Kaslik: Redefining Italian Dining through Strategic Business Development

How an Italian restaurant in Kaslik grew its market presence, pivoted to a resto-pub model at night, and built a sustainable business through the economic crisis.

· 4 min read Marketing · Sustainability Going Green: How Green Marketing Can Benefit Your Business and the Planet

What green marketing is, why consumers now reward it, and how producers, distributors, retailers, and consumers share the work across a product’s lifecycle.

· 4 min read

Dr. Suzanne also speaks on OTV, Alfa TV, and Voix du Liban.

Watch the interviews in the media section, or bring a growth question to a consultation.

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