Find the real growth constraint before spending on execution.
Strive. Succeed. Kindle.
Four disciplines. One connected growth engine.
Strategy, brand, digital, and funding — every room feeding the next, led personally by Dr. Suzanne Stephan El Khoury with 25+ years across the MENA region.
Inside SSK
A consultancy built like a growth department.
SSK Consultancy is a Lebanon-based business and marketing consultancy founded in 2020 by Dr. Suzanne Stephan El Khoury, DBA. It runs the full growth chain for SMEs and women-led businesses across the MENA region — from the first market read to funded expansion — operating from Beirut and Zahle and expanding to KSA.
Our mission is simple: customized consulting that empowers clients to reach their business goals. Our vision is bigger — helping businesses of every size, especially SMEs and women-led companies across the MENA region, achieve their full potential and grow sustainably.
01
Strategy first
Market research, positioning, and growth priorities before execution.
02
Integrated delivery
One connected team carries the work from plan to production — nothing lost between vendors.
03
Institutional rigor
Proven on USAID and World Bank programs — grants, audits, and M&E discipline.
Business outcomes
Clearer decisions, sharper demand, stronger growth conversations.
Turn offers, identity, and messaging into a focused market story.
Build campaigns, funnels, content, and digital systems that create demand.
Prepare credible documents, funding paths, partnerships, and next moves.
Our services
Move through the work in the right order.
Everything SSK delivers lives in one of four connected rooms. Walk them in sequence, or enter at the room where your challenge starts — each one hands its findings to the next.
01 Strategy
Strategy Boardroom
Comprehensive market research and competitive analysis, strategic business planning, targeted campaigns, operational efficiency, and financial advisory — so every next step has a reason.
02 Brand
Brand Studio
Brand management, identity, design, and production — integrated strategies that merge digital and traditional marketing, plus POSM and promotional items that make the company recognizable.
03 Digital
Digital Growth Lab
Digital marketing across every online channel — online presence assessments and social media audits, content and social strategy, plus web and app development built for a seamless customer experience and measurable conversion signals.
04 Funding
Funding & NGO Desk
Grant proposals, fund research, NGO project management, monitoring and evaluation, audit support, and capacity-building training for SMEs — the discipline behind USAID and World Bank engagements.
The engine room
Growth that thinks ahead.
Behind every SSK room runs a quiet engine: systems that watch the market, learn from every campaign, and move before the moment passes.
SSK Growth Engine
Live
Search demand+18%
Lead qualityRising
Competitor activityQuiet
Funding window23 days
Strategy that learns
Every result feeds the next decision, so the plan sharpens instead of aging.
Always-on journeys
Funnels that qualify, nurture, and convert while your team sleeps.
Signals over noise
Dashboards that explain, predict, and recommend — not just report.
Answers at the door
Instant, on-brand responses for every visitor, trained on your own knowledge and offers.
Sectors we serve
From supermarket shelves to donor-funded programs.
Twenty-five years across the MENA region built fluency in very different rooms — the same connected growth method, adapted to each sector's buyers, regulators, and realities.
The heart of the practice — growth systems for small and medium businesses, from first market read to funded expansion.
A decade steering Henkel's brands, with work for Red Bull, Scholl, Hyundai XTeer, and distribution at KMT.
Grants, project management, and M&E discipline proven on USAID, World Bank, and EBRD-linked programs.
Brand and demand building for hospitality and entertainment names, including Casino du Liban.
University collaboration and lecturing at USEK, plus capacity-building training across the region.
Dedicated consulting and mentorship that helps women entrepreneurs build, fund, and scale their companies.
The founder's journey
Twenty-five years from brand floors to boardrooms.
SSK Consultancy is led by Dr. Suzanne Stephan El Khoury — Doctor of Business Administration, marketer, university lecturer, and consultant to multinationals, development programs, and SMEs across the MENA region.
Dr. Suzanne Stephan El Khoury, DBA
Founder & CEO of SSK Consultancy, with over 25 years of leadership in marketing and business across the MENA region. She earned her Doctorate in Business Administration from Toulouse Business School – Paris in strategic marketing and brand management, and lectures in Digital Marketing and Social Marketing — with a focus on CSR and sustainability — at USEK.
Her career spans a decade steering Henkel's Home Care & Laundry Care brands, four years as Market Linkage Consultant with the Maronite Foundation in the World on a USAID-funded program supporting SME growth and economic resilience, and World Bank–backed consulting for women-led businesses. Today she also serves as Business Consultant at KMT Distribution and Arabia Mobiles, and as Social Media Strategist for the Casino du Liban complex, while leading SSK's expansion from Lebanon into KSA and the wider Arab region.
SSK itself is proof of her method: founded in 2020, in the middle of the pandemic's uncertainty, and built into a thriving regional practice. She pays that journey forward through mentorship programs, workshops, and talks that empower women entrepreneurs to build businesses of their own.
“Empower yourself and others — your strength is a light, guiding the way.”
Credentials
DBA, Toulouse Business School
MBA in Marketing (AUT), BBA in Management (USEK), and executive marketing programs from Columbia University to Henkel's academies in Berlin and Düsseldorf.
Known for
Institutional trust
Delivery on USAID, World Bank, Kafalat, and EBRD-linked programs — grants, capacity building, and measurable SME growth.
Focus
SMEs & women-led businesses
Customized consulting that empowers clients to reach their goals — now expanding from Lebanon into KSA and the wider Arab region.
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2001
BBA in Management at USEK, followed by an MBA in Marketing at AUT in 2005.
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2005
Joined Henkel Lebanon, progressing from Marketing Executive to Group Product Manager and leading Home Care and Laundry Care brands across Lebanon and the MENA region until 2016.
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2020
Founded SSK Consultancy amid the pandemic's uncertainty. Senior Lecturer at USEK. Begins the DBA at Toulouse Business School – Paris.
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2021
Became a Market Linkage Consultant with the Maronite Foundation in the World for a USAID-funded program, taking on a key Marketing and Business Development role supporting SMEs, strengthening value chains, and creating sustainable market opportunities and commercial linkages through 2025.
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2024
Became Business Consultant at KMT Distribution and Arabia Mobiles, as well as Social Media Strategist for the Casino du Liban complex.
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2026
Earned her Doctorate in Business Administration (DBA) and continued leading SSK Consultancy's regional expansion from Lebanon into KSA and the wider Arab region.
In the media
A trusted voice on marketing, across screens and airwaves.
From MTV Alive and Télé Lumière's Power of Women to OTV, Alfa TV, and Voix du Liban — Dr. Suzanne is a regular commentator on SME growth, marketing, and the future of business in the region.
OTV
SMEs in Lebanon: between crisis and signs of recovery
Voix du Liban
Why some organizations fail in a crisis — and how others succeed
Voix du Liban
Sound management and clear structure: the basis of company growth
Voix du Liban
AI strengthens the human role in marketing and business development
Sharraftouna
Social marketing vs. commercial marketing
Alfa TV
Marketing trends in the age of artificial intelligence
Our values
Four values, underpinned by a commitment to diversity.
Creative solutions and new approaches that keep clients ahead in competitive markets.
Streamlined processes that raise productivity and make optimal use of every resource.
Honest, ethical, transparent practice that builds trust in every engagement.
Tailored strategies designed around each client's vision, goals, and challenges.
Trusted by
From global institutions to the region's best-known brands.
SSK has delivered results for development programs, multinational companies, universities, and ambitious SMEs, and is now expanding from Lebanon into KSA and other Arab markets.
Common questions
Answers, before you even ask.
The questions prospective clients ask most about working with SSK — answered directly.
What does SSK Consultancy do?
SSK Consultancy provides business and marketing consulting for SMEs and women-led businesses across the MENA region. Its services span market research and strategic planning, brand management and design, digital marketing, web and app development, business development, NGO project management, grant and fund research, and capacity-building training.
Who leads SSK Consultancy?
SSK Consultancy is led by its founder and CEO, Dr. Suzanne Stephan El Khoury, who holds a Doctorate in Business Administration from Toulouse Business School – Paris. Her background includes a decade leading Henkel's Home Care & Laundry Care brands, USAID- and World Bank–backed consulting, and university lecturing at USEK.
Where is SSK Consultancy located?
SSK Consultancy operates from Beirut and Zahle in Lebanon and is expanding into KSA in partnership with FAMS, First Arab Media Services. Consultations are available online or in person, Monday to Friday, 9:00 AM to 5:00 PM Beirut time.
What services does SSK Consultancy offer?
SSK offers four connected service lines: strategy (market research, business planning, financial advisory), brand (identity, design, POSM and promotional production), digital (digital marketing, social media audits, web and app development), and funding (grant proposals, NGO project management, monitoring and evaluation, and capacity-building training).
Does SSK Consultancy work with NGOs and donor-funded programs?
Yes. SSK manages NGO projects end to end — grant proposals, fund research, monitoring and evaluation, and audit support. Dr. Suzanne spent four years as Market Linkage Consultant with the Maronite Foundation in the World on a USAID-funded SME program and has delivered World Bank–backed consulting for women-led businesses, alongside Kafalat and EBRD-linked programs.
Does SSK Consultancy support women-led businesses?
Yes — women-led businesses are a core focus. SSK's vision is to help businesses of every size, especially SMEs and women-led companies across the MENA region, reach their full potential. Dr. Suzanne also runs mentorship programs, workshops, and talks that empower women entrepreneurs to build businesses of their own.
How do I book a consultation with SSK?
Book a consultation through the booking form on this page, call +961 81 147 195, or email [email protected]. The session is a focused 30–45 minute working session with Dr. Suzanne — online, in Beirut, or in Zahle — and ends with a clear next step, with no commitment required.
Which brands and institutions has SSK worked with?
SSK's delivery record spans development institutions — USAID, the World Bank, EBRD, UNIDO and Kafalat — alongside multinationals and regional brands including Standard Chartered, Henkel (Persil, Pril, Dial), Red Bull, Dr. Scholl's, Hyundai XTeer, Casino du Liban, KMT Distribution, Arabia Mobiles, Gazzaoui Holding, Al Miyah Holding, PFC International, Entotox Public Health, Pizzanini and RëS. Institutions and NGOs include USEK, the Lebanese Canadian University, the Maronite Foundation, arcenciel, Ayadina Association and the Municipality of Bickfaya–Mhaydsseh.
Does SSK Consultancy provide training?
Yes. SSK delivers capacity-building training for SMEs and leadership development programs. This training discipline comes from institutional work on USAID and World Bank programs and from Dr. Suzanne's role lecturing in Digital Marketing and Social Marketing at USEK.
Does SSK Consultancy operate in Saudi Arabia?
Yes — SSK is expanding from Beirut to KSA in partnership with FAMS, First Arab Media Services. Dr. Suzanne is personally spearheading the regional expansion, extending the same strategy, brand, digital, and business-development services to clients in Saudi Arabia.
What is SSK Consultancy's approach?
Strategy first: SSK diagnoses the real growth constraint before spending on execution, then positions the offer, activates campaigns and digital systems, and opens doors to funding and partnerships. The four service rooms run as one connected growth engine rather than disconnected projects.
When was SSK Consultancy founded?
SSK Consultancy was founded in 2020 by Dr. Suzanne Stephan El Khoury, in the middle of the pandemic's uncertainty, and has grown into a regional practice serving clients across Lebanon and the wider MENA region, now expanding into KSA.
Private advisory session
Turn the challenge into a clear next move.
A focused working session with Dr. Suzanne to diagnose what is holding growth back, establish the priority, and define what should happen next.
Dr. Suzanne Stephan El Khoury
Founder & CEO — your host at the table
- 30–45 minutesFocused diagnosis
- Online, Beirut, or ZahleYour preferred setting
- Clear next stepNo commitment required